Lifetouch works closely with the National Center for Missing & Exploited Children® (NCMEC) and 40,000 schools across America to help make children safer.
Day or night, if a child is missing, with a Smile Safe Kids® ID card, parents can contact NCMEC and request a Lifetouch portrait be provided to law enforcement to aid in search efforts.
Lifetouch provides two complimentary Smile Safe Kids ID cards annually for each student photographed, even if the family does not purchase portraits.
Lifetouch portraits are used on missing children's posters throughout the country, helping with recovery efforts.
20 million families served each year with Smile Safe Kids ID cards.
2.5 million dollars/year provided in Smile Safe Kids ID cards and materials
80 million Smile Safe Kids ID cards donated since 2004